QR is short for Quick Response. It is a two-dimensional barcode where you can put a lot of information in a small space. To be able to scan it, you need a QR scanning application on a mobile phone. The tag allows large amounts of information and gives the opportunity to showcase your business.
MPI can print a QR barcode on your labels to provide the consumer with more information about your company or your product. Shoppers are enticed to pick up the package and interact with it. It provides a way to interact by the links, messages, or discounts that are embedded in the codes.
Link Uses for QR Barcode Labels:
Send consumers to a web page
Time sensitive offers
Announce a contest
Offer discounts for future purchases
Video clip- Calendar events
Coupon or special sale
Promotional offers- Newsletters
More product information
Social Media - Facebook or Twitter page
Who can use QR barcodes on their labels?
Videos showing the product being used
Training videos can be launched from the product label.
Wineries can provide information to consumers about the wine, vineyard, tasting notes and more. This provides them with more information than can go on a wine label. Shoppers can review this information as they are shopping.